Tato on Recipe to Riches

So, it has been a hectic year for the Tato art with ‘exhibitions’ in Rome and Paris, published in a book and now … my national TV debut!

The story:

I make this (what I think is a) frickin awesome potato bake, which my friends started to call ‘caseytato.’ As this was amusing, all of my other friends just started calling me caseytato!

My friend Tracy had always said, “you should make this and sell it!”

Cue the Recipe to Riches ad I saw last year and I applied for a bit of a laugh.

Long story, short: I applied and made it on to the show. As part of the process, I had to come up with branding concepts and my silly little drawings seemed like the next logical step (what else!?)

Went to Sydney a few times to film for it and now it’s being shown tonight on channel 10.